The Challenge
Since April 2019, Re.juve has been promoting #GOODforEarth campaign by encouraging their consumers to return used Re.juve bottles to the store upon disposal for recycling. Re.juve (https://www.rejuve.co.id/) is Indonesia’s local brand for natural, cold-pressed, and fresh juice. It has been widely accepted in greater Jakarta for its quality and delicious taste. Expanding its footprints to 68 stores throughout Jakarta, Tangerang, Bogor, Bekasi, Surabaya, Bali, and Bandung, Re.juve is not only growing rapidly, but it is has been growing in expertise to make the best cold-pressed juice that a customer can possibly get.
The Process
Kompis collaborates with Re.Juve to recycle the empty bottles by placing a Smart BIN in selected outlets. All empty bottles will be collected to be handled at the nearby waste banks (bank sampah) in local community.
Customer Throws Trash Bottle
System Captures Barcode Product
Customer will be Rewarded